Born in 1990 in Leskovac, Serbia, Jelena Dojcinovic graduated with a Master’s degree in Arts from the Faculty of Applied Arts in Belgrade. Jelena Dojcinovic’s style is characterized by abstract expressionism, delivering compositions that exist with a degree of independence from visual references, in favor of the portrayal of psychological states of being and an illusion of visible reality.  Considering how young Jelena Dojcinovic is and how her career has yet to reach it's prime, it is admirable to see how she has already had collective and solo exhibitions in Serbia and abroad.  A significant achievement that she is greatly proud of, is that some of her paintings from her Revelation collection were published in "China Design Trends" magazine. 

"Art shouldn't be a burden, all it takes is to let yourself go and give into the magical moment of creating."

Whether guided by the overall contours of fate or the alignment of the stars, it was clear that Jelena Dojcinovic was destined to become an artist.  She spent her childhood growing up in a small Serbian town -untouched by the stressful factors that more often than not accompany the city life- nature’s splendor encompassed her surroundings, allowing her to experience life in a unique manner that resulted in her being a happy and fulfilled child.  A child that by the age of six won her very first set of artist’s paints as a consequence for participating in her schools’ art contest.  Her painting was a reproduction from a kid’s book that depicted a boy walking in the forest under the moonlight.  This experience will forever be remembered among her many childhood memories.  A memory that marked and defined her biggest passion: painting.

Q. Why did you decide to become an artist?
A. I have never made that decision. Becoming an artist and doing art is something that has come to me entirely spontaneously since childhood. An inevitable reality in my life, just as the sensibility that has always been present within me.

Q. Who are your biggest influences? 
A. I can't pick just one artist. Of course, my work has been influenced. Everything that has had an impact on my artistic development is, in some way or another, connected with acquiring the knowledge of the history of art and learning about the different styles of art. Now I could emphasize abstract expressionism as being the most impactful to the way I think and that is the closest to my artistic sensibility.

Q. What does 'success' mean to you?
A. In my personal opinion, success has nothing to do with material possessions. It means to remain honest with oneself, believing in oneself. All while creating your own journey. 

Q. Is the artistic life lonely? What do you do to counteract it?
A. I don't think the life of an artist is lonely. I wouldn't call it lonely. I think that it's natural to be with your own thoughts when you're creating. Even if you were surrounded by thousands of people, you would always be on your own in the process of creating art. Hence, there is no place for contradiction there.

Q. What does your work aim to say?
A. The most important thing is that my work triggers a reaction and feelings in the observer. Regardless of whether the reaction is positive or negative, the important thing is that there's no indifference. I think apathy is the worst response for any artist. But I also disagree that telling art isn't necessarily implicit in creating art. Sometimes it's hard to transcribe the language of visual art into words.

Q. What is your philosophy in matters of art?
A. Art shouldn't be a burden, all it takes is to let yourself go and give into the magical moment of creating.

Q. Apart from making art, what do you love doing?
A. I love enjoying life and the constant appreciation in the small things. It doesn't matter what I do - housework, reading, watching movies, photography - what matters the most, is the enjoyment I get from the process while doing it.

Q. What’s the best piece of advice you’ve been given?
A. It was given by my University professor: "The beauty is in simplicity and clarity." Back then, I couldn't understand what it meant. Now, I'm aware and am grateful by the meaning behind his words.

Q. What advice would you give to the next artistic generation?
A. Be brave, stay true to yourself and don't fear others’ reaction regarding your art. If you keep obsessing over what others may think of your talent, you won't be able to have an honest approach nor reach your full potential.